6 stages of practice

+ 2 early birds!

Hi, how are you?

I hope you have been having a good January so far.

If you are new here, hello and a warm welcome!

This is a newsletter for homeopaths interested in ideas about building a thriving and sustainable practice.

Inside you’ll find:

• Practice reflections - ideas to try

• Brain food - links to inspire you

• Monthly planners - beautiful and free

• New webinar - ‘Homeopathy and counselling skills for grief’

• News about Radiant Business School 2021

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Practice reflections

I’m mentoring two experienced homeopaths at the moment and enjoying it very much.

We’ve been talking about the steps they need to take them to where they want to be in their practice.

The more experienced and the busier you are, the harder it can be to see the wood for the trees, which is why they reached out for mentoring. :-)

Here’s something that none of us fully realise when we are starting out.

Your systems and strategy need to be regularly reviewed and adjusted or you may struggle to move to the next level

Which practice stage are you?

Wherever you are in your practice-building journey, small changes can make a big difference once you’ve figured out what your priorities should be.

Here’s how I see the stages of practice, and I’ve also included some notes on the areas I would see as a priority for each stage.

1. Student - busy learning and working on cases

2. Newly graduated - looking for patients

3. Early days - getting yourself out there

4. Pretty busy - a steady flow of enquiries

5. At capacity - booked a week or two ahead

6. Fully booked - struggling to keep up

If you’re at Stage 1, it’s hard to imagine ever being at Stage 6! You’ll be wondering where to find your first clients, and, importantly, how to keep them.

If you’re at Stage 2 or 3, you might still be needing to work another job to make up for the quiet weeks.

Stage 4 can feel good, though you will often still have some quiet weeks.

Stage 5 is great if you can stay there. You might not feel your income matches the time you’re spending on work.

Stage 6 is hard. You might feel ‘behind’ most of the time and family and friends might be starting to complain that you work too much.

4 tips for each stage

Stage 1

• Practice using natural language when you talk about homeopathy.

• Study Anatomy and Physiology really well.

• Write a client-therapist agreement.

• Offer a free 30-minute call to any one interested in being a case study.

Stage 2

• Start to think about some sort of niche or specialism.

• Promote free 30-minute introductory calls around this topic.

• Write a list of supportive friends and family and email them to ask for referrals.

• Offer concessions and promote this widely.

Stage 3

• Invest in good design and a website build.

• Set up interviews with your ideal clients to find out more about how they found you and what they value about homeopathy.

• Use this information to help you write copy for your website.

• Set up a Google Business Account and ask for Google reviews.

Stage 4

• Streamline your schedule.

• See clients on just 2 days and use any spare time to write blog posts on topics that you are knowledgeable about.

• Optimise them for SEO.

• Start a regular newsletter if you haven’t already.

Stage 5

• Increase your prices.

• Reflect on your client base to help you be clear about who you want to work with.

• Use your booking system and discovery calls to filter out enquiries that are not ideal clients. Refer on to colleagues or student clinics.

• Be realistic about how many concessions you can offer and cap them if necessary.

Stage 6

• Reflect back each week to identify areas where you have issues with boundaries.

• Adjust your schedule, systems and client-therapist agreement so that your boundaries are clear.

• Share your client-therapist with all your clients, old and new.

• Consider hiring a part-time assistant for admin support.

Does anything here resonate with you?
What are your challenges right now?

Is there something here that you can try?

Please share in the comments. :-)

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Brain food

I love finding links for you!

1. Creating consistent content with Canva

   This post on the Timely blog is a great overview of how to create a visual brand when you use Canva for social media.

2. 9 lessons on landing pages

   Simple tips. Number 4 is my favourite.

3. The ADHD impact on marriage

   An interesting article I found on my on-going journey to learn and understand more about neuro-diversity.

4. Ready to upgrade your habits?

   The Shine App has the best things to read on personal growth and self-care.

5. Just trust me

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Homeopathy and counselling skills for grief

Thursday 4th February 10am - 1pm

Grief and loss affect all of us, in a variety of ways, for a wide range of reasons throughout our lives.

As homeopaths, we know that distressing life events such as bereavement, divorce or redundancy can be underlying causes of physical as well as mental and emotional symptoms.

Working with clients who are processing grief can be challenging as well as rewarding, even for the experienced practitioner.

We need to be able to offer empathy and emotional intelligence during the consultation.

We also need self-reflection and self-care practices to maintain our own well-being and resilience.

Webinar content includes counselling skills, boundaries and homeopathic remedies for working with the different stages of grief and loss.

Join live or watch later. 

There’s no expiry date for the webinar.

A clear set of notes is provided.

£30 Early bird ENDS TODAY

£40 from January 27th

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Radiant Business School 2021

Starts Monday 19th April (for 4 weeks)

Uplevel your practice in 4 weeks!

✨extra-early bird! ✨

I’m starting enrolment early this year as some of you have already been asking when it’s going to start.

Join this week for just £50 deposit.

£150 total, with 2 further instalments.

The last day for the early bird is Friday 29th January.

From Saturday it will be £200.

Not sure what this is, or if it’s for you?

Watch here to find out more. (This is a recording from September 2020 to give you a feel for what the course is about.)

• There are 20 spaces available.

• The course is running only once in 2021.

If you’ve already taken part, and you know someone who’d like to join, please forward this email to them with a short note.

If you would like to share the following link on Homeopathy Friends on Facebook, I would be very grateful.

Thank you!

"The content is so relevant and the attention to detail is phenomenal. The whole course layout, design, links and resources shared is totally awesome and I really believe you should win an award for Bestest Online Course Ever."
Kathryn Sampson

"I feel Tracy has a wonderful, special gift for business skills and is an extremely successful and wonderful homeopath, therefore she just gets it!  Every penny you invest into mentoring comes back 10 fold.  I cannot recommend Tracy more highly as an investment in your business.” Cassie Everett

This course is designed to give a huge amount of value. :-)

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Thank you, as always, for reading.

I’ll be back in your in-box on Monday 8th February.

If you didn’t download your planners for 2021 yet, you can find them here, including one for February.

Here’s to a good end to the month for all of us.

Tracy

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P.S. Join 7 homeopaths from all different stages in practice in the YRB subscriber community.

£7 per month supports this newsletter plus you get to join me for our monthly webinar where you can ask me anything!

Our next subscribers webinar is Thursday 4th February at 9 am.