The value of writing to grow your practice
+ last chance to join my free Practice Planning Workshop
If you are a parent of school-age children, I hope this week is going smoothly for them (and you). :-)
I had a moment last week when I realised my 12-year-old son needed new school trousers, so we had a bit of a panic-shopping and trying to predict what size would fit him after months of wearing dungarees and joggers.
He has his Covid test tomorrow and then he is meant to be going back to school on Thursday except that we are attending a funeral together.
There’s been a lot of bereavement around our community in the last couple of weeks so on Sunday I included my blog article on homeopathy for grief and loss in my practice newsletter.
I was glad that I already had an article ready to share, one of my clients wrote back to say that her best friend had just died of ovarian cancer and my newsletter prompted her to get in touch with me.
I hope that whatever is happening around you that you are finding ways to take care of yourself as well as your clients.
Here’s what I’m currently working on.
Working with my designer to finish off an information leaflet on homeobotanicals
Planning a new blog post on newsletters for yourradiantbusiness.com
Designing the workbook for Friday’s workshop on Practice Planning 📝
Is writing part of your practice?
Maybe, or maybe not.
You are a homeopath, not a writer.
But.
You write emails to and from your clients.
Maybe you also write captions for social media posts.
Perhaps, like me, you write blogs or newsletters too?
If you don’t, I’m curious as to know why not?
Maybe you feel you don’t need to write articles or newsletters, or that nobody would read them.
Writing is worthwhile
My experience is that blog articles and newsletters are very worthwhile, compared to social media.
Here’s my thinking.
Social media posts are seen by people scrolling through images and adverts on an app during their downtime.
Blog articles are seen by prospective clients who have come to you via ‘word of mouth’, or who have done a search on the internet.
The intention of these people in these two different contexts is quite different.
(It’s my experience that ‘younger people’ are a demographic who do their ‘research’. They always want to see more about you, your practice, your expertise and your interests.)
Newsletters are something different again. They are a way of strengthening a relationship with current, past and prospective clients.
These readers are going to be interested in a wider range of topics, and a newsletter is a great place to share curated links, including links to your own blog.
This is why I find that writing is well worth the effort.
Logical reasons to write blog articles and newsletters
Well-structured articles show Google you are an expert and are one of the many small ways you can improve your SEO ranking.
When you share your article via a newsletter it’s easy for your audience to click and read – this brings you ‘traffic’ which is also good for SEO.
Personal reasons to write blog articles and newsletters
Potential clients visiting your website will have a chance to read your thoughts and ideas if you have articles on a range of topics.
Carefully curated newsletters help build and maintain relationships with current past clients by giving value in a ‘non-salesy’ way.
The Practice
The photo for this newsletter is of a book I’m currently reading by Seth Godin.
I have read five books by Seth.
He has a renowned blog ‘Seth’s Blog’ and teaches an Alternative MBA course.
His take on marketing is quite different from the messages you see from targeted ads from ‘marketing coaches’ on Instagram and Facebook.
He has so much wisdom.
“We make a difference in the world when we seek to make a difference. Not because it’s easy, but because it matters.”
He also talks a lot about context and intent.
Think of the time you spend scrolling Facebook or setting up a post on Instagram.
Could you use that time to write an article or a newsletter instead?
It might reach more clients and have more impact on your practice-building.
Where to start?
We start to look at this in the Radiant Business School and then the work continues in my membership, Meaningful Marketing.
If you have been wondering whether this could be for you, I would like to invite you to a new Practice Planning Workshop this Friday.
Practice Planning Workshop
10 am - 11 am Friday 12th, March
I would like to invite you to join me for a free one-hour Practice Planning Workshop at 10 am on Friday, 12th March.
This is a practical workshop with a downloadable workbook that I’ll guide you through.
In the workshop, you’ll have a chance to reflect on where you are now, and to acknowledge yourself for your efforts and achievements.
Then you’ll use a simple planning framework to map out some ways to move forward in the next couple of months.
The workshop is designed to give you some useful tools that you can take away and use on a monthly or quarterly basis.
It’s also a ‘taster’ for Radiant Business School which is happening for 4 weeks starting in April.
I will talk about this at the end, but I want you to know there are no ‘funnels’ and it’s not a ‘hard sell’ in any way.
If you’ve attended any of my webinars before you hopefully know that you will leave feeling positive and full of ideas to take you forward. 💁🏼♀️
My mission for Your Radiant Business is to offer inspiration and practical guidance for homeopaths who want to take their business to the next level.
Please feel free to share with your homeopath friends.
Brain food
This is for those of us who are parents and encourages us not to be hard on ourselves for having lowered our parenting standards this last year. :-)
How can I get over my feeling of failure?
I feel that building confidence is a lifelong project. This kind article gives some good starting points for journalling work.
Emojis are part of our written language and there are subtle nuances in meaning. Here’s one post I found recently that helpfully explains heart emojis. ❣️
How to tap into the power of your second brain
As homeopaths, we accumulate huge amounts of notes and knowledge. Tiago Forte is the best person I know on how to organise this digitally.
How to organise workflows in Evernote
One of my goals for this year is to do some digital decluttering for a couple of hours every week. Evernote is the app that helps massively with that.
As always, thanks for reading.
I appreciate you being here. :-)
If you’d like to leave a comment or share your thoughts you can do that here.
I’ll be back in your inbox on Tuesday 23rd February.
Have a good week!
Tracy
P.S. Are you on Instagram?