Efficient marketing💡
Last Saturday I was at a birthday party where I saw my friend, Henry.
It was the first time we’d seen each other since the pandemic, so we had lots to catch up on.
After we had shared our news Henry asked me,
‘How’s your homeopathy business?’
I told him it was going well.
Then he asked me,
‘How do you get new clients?’
I told him I don’t use social media at all, I focus on asking for reviews on Google, writing and updating my website content, and that I send a regular newsletter.
He nodded in approval.
Henry has a new job (he’s a software engineer) which he described as his dream job, and I asked him what he liked about it.
He explained that in his new job, he solves problems in a way that makes things more efficient, and he also gets to change the accepted way of doing things.
I realised that I also like to solve problems efficiently, and I love to change the accepted way of doing things. ✨
Marketing to attract ideal clients
Who’s your ideal client?
My ideal new client is in their 20s or 30s.
They grew up with homeopathy, and they don’t want to use conventional medication (although they may have tried it).
Millennials and Generation Z - both of which grew up with Google.
Recent research has shown that this generation reads a minimum of three reviews before making a purchase.
This is known as ‘Overheard Word of Mouth’.
i.e. Word of Mouth from someone they don’t know.
I want to attract younger generations because it gives me a chance to show them what homeopathy can do while they are young.
The problems I can help them solve include acne, pill detox, gut issues, and allergies.
I have written articles on all of these topics, and they often appear in web searches.
My other type of ideal client is someone who has already had a good experience with homeopathy treatment with me.
This is why I like to keep in touch via a regular, helpful, friendly newsletter.
They may have originally come to see me in their 20s or 30s.
Hopefully, I persuaded them to buy a remedy kit that they use at home.
A few years later they are pregnant, thinking about fertility or perhaps perimenopause.
I’ve written articles on those topics too, and shared them in my newsletters.
Why I don’t use social media to attract new clients
I find it time-consuming and stressful.
Why I choose to write good content instead
I find writing articles and newsletters enjoyable.
I always learn something.
It makes a change from casework.
Once I have written an article, it is out there on the internet, where people can find it.
The more people click on it, the more Google shows it to people.
I can update it annually, share it in my newsletters etc.
This is how I approach marketing.
It’s efficient, enjoyable and effective.
If you’d like to find out more, I hope you will join me at tomorrow’s webinar.
Skills, checklists and strategies to grow your practice online!
Friday 10th February 2023
10 am - 2 pm
£50
Join live, or watch on replay.
Click on the button for more details and registration.
I hope you can join me.
Tracy 👩🏼💻
P.S. If you really want to join, but you are not able to because of financial reasons, please reply to this email. ✨